Insights, Ideas & Innovations
Expert tips, industry trends, and student stories.

SEO vs Paid Ads in 2026: Which Strategy Drives the Best Results for Your Business?
In 2026, digital marketing decisions are not made on visibility alone. Companies are feeling the heat to deliver quantifiable results, sustainable growth, and predictable lead flow. Among

Top 10 Digital Marketing Skills Every Graduate Needs in 2026
Digital marketing is moving fast, and in the coming years, people who are just starting out in this field will need to be really prepared.

Why Digital Marketing is the Hottest Career Choice for Fresh Graduates and Career Switchers
Introduction If you’re a new graduate plotting your career path, or a professional looking to pivot into a more exciting field, a digital marketing course

Social Media Marketing vs. SEO: Which Skill Should You Master First?
Introduction If you’re exploring a career in digital marketing, one of the most common debates you’ll encounter is the SEO vs Social Media Marketing career

From Classroom to Career: How Digital Marketing Training Guarantees Job Readiness
Introduction Earning a marketing degree or studying theory in school is a great foundation – but in the fast-paced digital marketing field, employers expect more

How AI is Transforming Digital Marketing—and Why You Should Learn It
Introduction Artificial intelligence has moved from a buzzword to a game-changer in the marketing world. In the past couple of years, we’ve seen the rise