Insights, Ideas & Innovations
Expert tips, industry trends, and student stories.

Why Digital Marketing is the Hottest Career Choice for Fresh Graduates and Career Switchers
Introduction If you’re a new graduate plotting your career path, or a professional looking to pivot into a more exciting field, digital marketing should be

Social Media Marketing vs. SEO: Which Skill Should You Master First?
Introduction If you’re exploring a career in digital marketing, one of the most common debates you’ll encounter is the SEO vs Social Media Marketing career

From Classroom to Career: How Digital Marketing Training Guarantees Job Readiness
Introduction Earning a marketing degree or studying theory in school is a great foundation – but in the fast-paced digital marketing field, employers expect more

How AI is Transforming Digital Marketing—and Why You Should Learn It
Introduction Artificial intelligence has moved from a buzzword to a game-changer in the marketing world. In the past couple of years, we’ve seen the rise

Top Digital Marketing Skills Every Employer Wants in 2025
Introduction Digital marketing in 2025 is evolving faster than ever. Companies are investing heavily in online marketing – global digital marketing spending is projected to